Marketing

Partly, and I'd rather be straight about which part. Making the content is priced, and so is running the paid campaigns behind it. Day-to-day account management - the calendar, the scheduling, the DMs - isn't a published package yet, because the version most businesses actually want turns out to be closer to automation than to a posting service. Ask, and I'll tell you what it would take instead of selling you a package I haven't defined.

To the platforms, paid by you, directly. I don't mark up media, which means my fee doesn't quietly rise the month you decide to spend more, and each managed tier states the monthly spend it's built to cover.

Because the tracking gets wired up before the campaigns do, which is the step most accounts skip and then spend a year arguing about. Analytics, tag management and conversion tracking are in every tier, including the setup-only one. After that it's a monthly report in plain English: what happened, what it cost, and what I'm changing because of it.

No, and I'd be suspicious of anyone who does - the auction, your landing page, your sales follow-up and the season all move the number, and none of them are mine to control. What I'll commit to is that you'll be able to see what actually happened, which is more than most dashboards manage.

Three months on the managed tiers. Not to trap you - the first month mostly measures setup noise, so judging the work on day thirty tells you about the learning phase and almost nothing about the work.

Yes - and to yours, never mine. Your Business Manager, your ad account, your analytics property. Everything I set up is created inside your own assets, so if we stop working together you keep the campaigns, the history and the data. Agencies who build it inside their account do that on purpose.

Then the useful first step is usually the tracking audit rather than a new campaign. A good share of the accounts I open are optimising toward a conversion that fires on the wrong page, which makes every number in the dashboard confident and wrong. If what's there is working, I'll tell you that instead.

Enough to get out of the learning phase, which depends on your cost per lead rather than on a figure I can publish honestly. The managed tiers state the monthly spend each is built to cover - I'd rather size the fee to your budget than pick the budget to fit the fee.